great thread.
What could be more importand than design?
When the design is set, everything else should be like swimming downstream.
The folks I enjoy the most these days are the ones who say "we're building in five years and would like to work out our plans first" Good, I tell them, having a year or two or three to build a good plan is a good idea. Give it time, look for similar buildings and check them out, have all those second thoughts without the weight of a construction budget and a banker or two hanging over you.....