That's really out there Derek. Ease off the Kool Ade. Check out Timber Framing #26 for Benson's article "Crafting the Future of Our Craft: Paradigms and Principles"
Quote "Our busines is to improve the quality of lives through our products and services."
Seems straight forward, read the article, it's worthwhile.
Derek, the mumbo jumbo is all yours.
