Sounds like he's starting out his business with a Karma deficit. Relax, be yourself, do good work, and remind yourself that potential clients can see right through this just as well as you can. Doesn't every potential client ask you how long you've been in business? How many frames have you done? Can you take me out to look at some of the frames you've done? His prospects will ask him those same questions, and then start to ask themselves questions about integrity and honesty. You HAVE to do marketing, but honesty and integrity will win out in the end. CB.