Or they are more likely to say - "wow, we got a great deal on this place from that bumpkin down the road! look at how hard he works. he's got those amish kids working for almost nothing framing the house and those guys in the shop cutting the timber frame! he really could raise his prices and make a killing in the business. we really got a deal"

i doubt people go around quoting some marketing spiel about a hundegger. true, there are folks that want the latest and greatest and wear it on their sleeves. but for the most part, folks i've dealt with have come in by word of mouth - because of a pleasant and fair and honest approach (however costly) to designing and building their home. this applies to a machine shop or not.

and you should really check up on a few CNC shops. you might be surprised at how people still get to 'work with their hands'.